I'm Ligaya Scaff

Content Creator / Researcher / Noodle Lover

Hello. I'm Ligaya. I'm passionate about design, creativity, and digital media. Since 2007, I have worked in the digital and social media space--creating content for online communities, managing social audiences, and now researching digital trends.

In my research, I draw on human-centered approaches to inform design decisions and create better digital products and services. Above all, I'm fascinated by observing and partnering with people to understand their values, cultures, and viewpoints.

I'm still updating my site, so check back later for new features, including select writing, projects, and content creation. For now, you can see some work I've "pinned" here.

Check My CV